I'm

Daniela-

Product Designer

Product Designer

Product Designer

Product Designer

crafting innovative solutions

crafting innovative solutions

crafting innovative solutions

crafting innovative solutions

Passionate about combining my love for policy & design to promote equitable solutions within tech

Portfolio

Explore My Portfolio

Discover my impressive projects with innovative ideas

This project focuses in on addressing Circumvention on the platform as it became Upwork's #1 priority for 2024. Here we focus on an educational approach to reduce Circumention to 1%.

Product Design

This project walks through the steps that led us towards a ≈15% engagement increase of our V2 AI chatbot, following an initial 2.2% engagement from our V1 Beta test.

Product Design

This project walks through the steps that led us towards a ≈15% engagement increase of our V2 AI chatbot, following an initial 2.2% engagement from our V1 Beta test.

Product Design

This project walks through the steps that led us towards a ≈15% engagement increase of our V2 AI chatbot, following an initial 2.2% engagement from our V1 Beta test.

Product Design

This project walks through the steps that led us towards a ≈15% engagement increase of our V2 AI chatbot, following an initial 2.2% engagement from our V1 Beta test.

Product Design

This project walks through the steps that led us towards a ≈15% engagement increase of our V2 AI chatbot, following an initial 2.2% engagement from our V1 Beta test.

Product Design

This project covers the creation of the Enterprise Service Blueprint, as well as the crucial first phase of design of our L2 and L3 Enterprise page- which has since led to a 17% increase in traffic within its first two months live, avg 47% engagement, & 7.55% conversion rate.

Product Design

This project covers the creation of the Enterprise Service Blueprint, as well as the crucial first phase of design of our L2 and L3 Enterprise page- which has since led to a 17% increase in traffic within its first two months live, avg 47% engagement, & 7.55% conversion rate.

Product Design

This project covers the creation of the Enterprise Service Blueprint, as well as the crucial first phase of design of our L2 and L3 Enterprise page- which has since led to a 17% increase in traffic within its first two months live, avg 47% engagement, & 7.55% conversion rate.

Product Design

This project covers the creation of the Enterprise Service Blueprint, as well as the crucial first phase of design of our L2 and L3 Enterprise page- which has since led to a 17% increase in traffic within its first two months live, avg 47% engagement, & 7.55% conversion rate.

This data summarization dashboard was created for clients to gain insight into various levels of their accounts., allowing for further revenue opportunties to up-sell and cross-sell.

This data summarization dashboard was created for clients to gain insight into various levels of their accounts., allowing for further revenue opportunties to up-sell and cross-sell.

This data summarization dashboard was created for clients to gain insight into various levels of their accounts., allowing for further revenue opportunties to up-sell and cross-sell.

This data summarization dashboard was created for clients to gain insight into various levels of their accounts., allowing for further revenue opportunties to up-sell and cross-sell.

Product Design

Revenue Growth Ideas help key account managers to document the ideas they have to grow revenue in their accounts and increased conversion rates for opportunities won by 7.2%

Product Design

Revenue Growth Ideas help key account managers to document the ideas they have to grow revenue in their accounts and increased conversion rates for opportunities won by 7.2%

Product Design

Revenue Growth Ideas help key account managers to document the ideas they have to grow revenue in their accounts and increased conversion rates for opportunities won by 7.2%

Product Design

Revenue Growth Ideas help key account managers to document the ideas they have to grow revenue in their accounts and increased conversion rates for opportunities won by 7.2%

Service

My Areas of Focus

Explore the Depth of My Expert Services, Crafted with Precision and Designed to Elevate Your Experience

Product Design

My mission is to create beautiful products that solve real problems, combining design thinking with data-driven insights to positively impact lives.

Product Design

My mission is to create beautiful products that solve real problems, combining design thinking with data-driven insights to positively impact lives.

Product Design

My mission is to create beautiful products that solve real problems, combining design thinking with data-driven insights to positively impact lives.

Service Design

As a systems thinker, I often utilize service design to think through business and user painpoints in order to help shape the way for product roadmaps.

Service Design

As a systems thinker, I often utilize service design to think through business and user painpoints in order to help shape the way for product roadmaps.

Service Design

As a systems thinker, I often utilize service design to think through business and user painpoints in order to help shape the way for product roadmaps.

UX/Research

My approach is data-driven. I believe in crafting effective solutions based on quantitative and qualitative insights. Whether it's A/B testing, Beta testing, or user interviews, I leverage data to inform my designs and strategies.

UX/Research

My approach is data-driven. I believe in crafting effective solutions based on quantitative and qualitative insights. Whether it's A/B testing, Beta testing, or user interviews, I leverage data to inform my designs and strategies.

UX/Research

My approach is data-driven. I believe in crafting effective solutions based on quantitative and qualitative insights. Whether it's A/B testing, Beta testing, or user interviews, I leverage data to inform my designs and strategies.

Business Analysis

As a business analyst in a past life, I think critically about all aspects of the business when planning and designing. Thinking critically is one of my strongsuits that sets me apart as a designer.

Business Analysis

As a business analyst in a past life, I think critically about all aspects of the business when planning and designing. Thinking critically is one of my strongsuits that sets me apart as a designer.

Business Analysis

As a business analyst in a past life, I think critically about all aspects of the business when planning and designing. Thinking critically is one of my strongsuits that sets me apart as a designer.

Process

Design Principles

The Steps I Typically Take When Engaging in Projects with My Stakeholders

01. Align

When working with my stakeholders and more specifically PM, one of my first steps will always be around problem alignment. This of course will often times be inclusive of key metrics and how we will define success, but ensuring that we are keeping sight of both business AND product metrics to ensure we do not lose sight of our end user.

02. Uncover Key Data

Through our next step of uncovering data, prior research and analytics becomes key to formulate decisions that will drive future functionality. I will always make decisions along with my PM that are data oriented.

03. Map Scenarios

Next, let's seek to understand user actions necessary to complete each step. I've recently developed a love for site maps as well as storyboards to be able to tell the best story possible.

04. Set The Stage For Design

Let's set the stage for design and seek to simplify the process so that its intuitive..but with doing so, ensure we are are also allowing for a "champion" moment where users will want to tell others about said product.

05. Learn & Iterate

Lastly, let's learn & iterate. Let's not just use our metrics to determine success, but let's also look at satisfaction, delight, and championing our users to create the ultimate product.

Testimonials

What My Teammates Say

Discover what prior teammates say about their experience & why they enjoyed working with me.

  • "Daniela is just amazing to work with! She always asks the right questions and is a big advocate for users, bringing fresh ideas to the team. She's all about top-notch quality and pays attention to every little detail. Leading projects is like second nature to her, and she makes sure everything runs smoothly. But what's really awesome is her positive and friendly vibe – she's not just a pro, but a joy to have on the team! 🌟"

    Marcelo Bacca

    Upwork, Senior Product Designer

  • "Daniela is an exceptional product designer who can tackle complex business problems while balancing customer needs. As a peer designer, I was impressed by Daniela’s thorough system design approach to her work. By combining different data sources into a journey map, she was able to identify customer pain points across all parts of the growth funnel. Daniela’s bias towards action and strong communication skills helped align stakeholders across different organizations, ultimately guiding her own team towards product-led growth strategies."

    Adora Tam

    Upwork, Principal Product Designer

  • "I hired Daniela as a Designer/BA for at MOCS. We conducted many focus group workshops to gather user feedback as well as gather requirements from 86 different agencies for City's Procurement System. Daniela was a very quick learner and did an incredible job designing many components of the PASSPort system. We were able to increase the system's utilization across multiple agencies therefore increasing our ROI with Daniela's contributions to design."

    Mehwish Aziz

    NYC Mayor's Office, Lead Product Designer

  • "Daniela is such an amazing teammate. She has a great ability to consider the end-to-end experience while honing in on specific problem areas. She supports design decisions with research and analytics while never diminishing the user's voice. Through it all, Daniela stays grounded always putting the team first, creating laughter and strong partnerships."

    Michelle McDonald

    Upwork, Product Design Manager

Have a Role or Project In Mind?

Have a Role or Project In Mind?

Have a Role or Project In Mind?

Let's Create Together!

Let's Create Together!

Let's Create Together!

Reach out through the form, and I'll respond within the next 24 hours.